Improve Redesign Your Web Site - website design development maintenance Web Design Carolinas North Carolina

Web Design Carolinas - web site design website web development maintenance North Carolina Winston-Salem Outer Banks, Custom website design, development and redesign, Fast, reliable website management and maintenance, Interactive web-based applications, Website and search engine optimization

Web Design Carolinas - We put the world in your hands

Web Design Carolinas - web site design website web development maintenance North Carolina Winston-Salem Outer Banks

Frequently Asked Questions

Improving Your Existing Web Site

Been there. Done that. Didn't work. What can you do to help me?
Contact us for a free consultation if you see yourself in any of the following comments.

It's all hype. Amazon.com may be making millions but I'm not.
I spent lots of money developing my site ... I can't see that it has generated a dime of profit or an ounce of interest.
My site is the pits. It looks like my brother-in-law did it ... and he did :-)
My site looks great ... once it loads. It is really slow and we've had complaints.
I got a cookie cutter approach. I need a custom solution.
My site is a nice "brochure" but I know we need to do more.

Five Reasons to Improve your Web site

Your competitor's site is much better
Your customers never mention your site
You want to increase sales and reduce overhead
You want to gain market share
You'd like to add interactivity and applications to your site

Content. Content. Content.
Location, location, location - the real estate mantra. Well, in our humble but experienced opinion, the key to a great Web site and the key to returning visitors is great content. People will even partially ignore a bad design and poor graphics if you provide them plenty of interesting content. Text is cheap ... you can add lots of text content to your site for relatively little money. What content would be of interest to your audience? Look at your newsletters, trade/industry publications, frequently asked questions by your customers. Put yourself in the shoes of your target audience. Are the web-based applications that would help your company or your customers? Let us help you add interactivity and functions to your web site.

Does your site need a facelift or reorganization?
You've got great content and your site was the cutting edge three years ago but now it looks dated and stale. Your site started out small but has grown and grown and now the old navigation system just doesn't work well. Or maybe you just couldn't live without a flashy animation that was all the rage years ago ... now you can't stand it and your customers snicker when they visit your site. Can visitors to your site return to your home page without using the back buttons on their browser? These are just a few examples of problems/imperfections that warrant a redesign of your site. And often, a total redesign is not necessary but just a touch-up and reorganization. We can help.

Do your graphics and applications need a diet?
How long does it take for your site to fully load? Do visitors click off your site without viewing the content because they are tired of waiting for the graphics or applications to load? Years ago, when the Internet was in its infancy, users were so wowed by the possibilities that they were also wowed by flashy graphics. Older database applications can be slow as well. Now, most users surf for content ... they know what they want and they want it now. Let us help us optimize your site for performance.

A word on graphics ... tastes differ and many clients like expressive graphics. (We work for you ... so you get to choose.) But, we recommend that graphics be used to project the company's image, aid navigation, and accent your site. They should not be a deterrent to your site and its content nor should they be the focus (unless graphics/art are your business). With new compression techniques, even large, expressive graphics can be pared down in file size without losing image quality.

A word on programming languages and application development ... we are very careful to only using programming languages that are widely in the public domain. Do not allow your web site to be developed with proprietary software or languages that we brand new or in beta stage. Technology is changing rapidly and what is in one moment may be out the next. You want your site to be easy to maintain, durable over time and portable.

Are you ready for e-commerce/e-business?
E-commerce, e-business, the new economy ... all buzz words. Say e-commerce and what comes to mind? Amazon.com, EBay, etc. A few years ago, most Web sites were simply online "brochures". Now, the Web is a critical marketing tool - an integral part of the marketing mix - for some companies the top marketing consideration. But e-commerce/e-business is so much more. E-business encompasses all the ways that a Web site can improve communication, distribution, customer support, marketing, etc. Often e-business is more about reducing costs (e.g. reducing mailings of catalogs) or improving productivity (e.g. applications and content aimed at sales force support) than direct sales.

We can help you improve or redesign your site. We can help you develop applications and online solutions to reduce costs and improve productivity. We can help you do e-commerce/e-business and develop applications to support your business.